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商品編號： 9-510-013 出版日期： 2009/12/15 作者姓名： Bell, David E.;Shelman, Mary 商品類別： General management 商品規格： 34p 再版日期： 2015/10/30 地域： United States 產業： Food industry;Agriculture sector 個案年度： 2009 -
商品敘述：
CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond''s organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built "from the ground up" to address fundamental changes in retail structure and consumer behavior. Can the Diamond model be successfully applied to other food categories?
涵蓋領域：
Management;Business plans;Advertising campaigns;Market segmentation;Corporate strategy
相關資料：
Case Teaching Note, (5-510-067), 7p, by David E. Bell, Natalie Kindred, Mary Shelman
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